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Designing And Filming Commercials

Create a two-dimensional or three-dimensional commercial using iMovie.

Objectives

  • Student understands applications of the role of theater, film, television, and electronic media in everyday life.
  • Students understand and apply media, techniques and processes.
  • Students create and communcate a range of subject matter, symbols, and ideas using knowledge of structures and functions of visual arts.

Procedure

  • Have students determine the subject of their commercial.
  • Create a storyboard for the commercial, including text, sound and scene.
  • Create two-dimensional and three-dimensional objects for the commercial.
  • Film the commercial.
  • Create the commercial in iMovie.

Sunshine State Standards

  • TH.E.1.2.2
  • TH.E.1.2.4
  • VA.A.1.2.1
  • VA.A.1.2.3
  • VA.B.1.2.4
  • MU.B.2.2.1

NETS Profiles for Technology Literate Students

  • Use keyboards and other common input and output devices (including adaptive devices when necessary) efficiently and effectively.
  • Use general purpose productivity tools and peripherals to support personal productivity, remediate skill deficits, and facilitate learning throughout the curriculum.
  • Use technology tools (e.g., multimedia authoring, presentation, Web tools, digital cameras, scanners) for individual and collaborative writing, communication, and publishing activities to create knowledge products for audiences inside and outside the classroom.
  • Use technology resources (e.g., calculators, data collection probes, videos, educational software) for problem solving, self-directed learning, and extended learning activities.
  • Determine which technology is useful and select the appropriate tool(s) and technology resources to address a variety of tasks and problems.

Materials

  • iMovie
  • Paper, color pencils and crayons
  • Digital video camera

Alternatives/Extensions

  • Have students record the process for creating a commercial.
  • Fifth grade students could collaborate with other grades to create commercials.
  • Place the commercials on a web site to be judged by the school for a competition.


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   ETC > NSA Home > Visual Arts 3-5 > Designing and Filming Commercials