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Commercial advertisers often seek to generate increased consumption of their products or services through branding, which involves the repetition of an image or product name in an effort to associate related qualities with the brand in the minds of consumers.

Keywords

screamer, spread, pitch, Exposition, Plug, exhibition, pr, announcement, announcing, ballyhoo, billing, blasting, broadcasting, buildup, displaying, exhibiting, hard sell, hoopla, hype, posting, proclamation, promo, promoting, promotion, publicity, puff, squib

Galleries

Advertising

Source

Government Printing Office The Official Gazette of the United States Patent Office (Washington, DC: Government Printing Office, 1895)

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