ETC > NSA Home > Social Studies 9-12 > Marketing Research Projects Marketing Research Projects Students will learn various marketing concepts through the use of wireless laptops. Objectives In the completion of this project, students demonstrate marketing skills as well as learn/understand the importance of: Communication skills-the ability to exchange information and ideas with others through writing, speaking, reading or listening Analytical skills-the ability to derive facts from data, findings from facts, conclusions from findings and recommendations from conclusions Critical thinking/problem solving skills Production skills-the ability to take a concept from an idea and make it real Teamwork-the ability to be an effective member of a productive group Priorities/time management-the ability to determine priorities and manage time commitments and deadlines Identify of competitive conditions within a market area Procedure In this project students select a business in which to base their research. Each year the topic changes. This year the topic is customer service offerings of the business. Students will research the background of a business and community. Students will conduct a survey that will evaluate the customer service offerings of the chosen business as well as the customer service offerings of the chosen business's competitors. Then students analyze the customer preference research data. Based on the analysis and comparison of the research, they identify proposed customer service offerings for the chosen business. Students complete the project by developing a promotional campaign for the customer service offerings that includes goals/objectives and rationale of the promotion. Sunshine State Standards SS.D.1.4.1 LA.A.2.4.4 LA.B.2.4.4 MA.A.1.4.3 MA.E.1.4.1 Fashion Applications/Management Standards: 22.0 Apply fashion product and service technology. 23.0 Demonstrate merchandising skills appropriate for fashion marketing. 24.0 Implement fashion marketing operational techniques. 25.0 Apply promotional planning techniques and procedures to fashion marketing. NETS Profiles for Technology Literate Students Evaluate technology-based options, including distance and distributed education for lifelong learning. Investigate and apply expert systems, intelligent agents, and simulation in real-world applications. Collaborate with peers, experts, and others to contribute to a content-related knowledge base by using technology to compile, synthesize, produce, and disseminate information, models, and other creative works. Materials Project guidelines (as provided by National DECA in the DECA Guide) Laptops Alternatives/Extensions Students develop and present their project through a PowerPoint presentation Students develop additional visual aids to be used during their presentation Students defend their project at state and national competitive events Return to top of page Return to lesson plans menu

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No Strings Attached: Wireless Laptops in Education
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