ETC > NSA Home > Mathematics 9-12 > Marketing Research Projects

## Marketing Research Projects

Students will learn various marketing concepts through the use of wireless laptops.

### Objectives

In the completion of this project, students demonstrate marketing skills as well as learn/understand the importance of:

• Communication skills-the ability to exchange information and ideas with others through writing, speaking, reading or listening
• Analytical skills-the ability to derive facts from data, findings from facts, conclusions from findings and recommendations from conclusions
• Critical thinking/problem solving skills
• Production skills-the ability to take a concept from an idea and make it real
• Teamwork-the ability to be an effective member of a productive group
• Priorities/time management-the ability to determine priorities and manage time commitments and deadlines
• Identify of competitive conditions within a market area

### Procedure

In this project students select a business in which to base their research. Each year the topic changes. This year the topic is customer service offerings of the business.

• Students will research the background of a business and community.
• Students will conduct a survey that will evaluate the customer service offerings of the chosen business as well as the customer service offerings of the chosen business's competitors.
• Then students analyze the customer preference research data. Based on the analysis and comparison of the research, they identify proposed customer service offerings for the chosen business.
• Students complete the project by developing a promotional campaign for the customer service offerings that includes goals/objectives and rationale of the promotion.

### Sunshine State Standards

• SS.D.1.4.1
• LA.A.2.4.4
• LA.B.2.4.4
• MA.8.S.3.1

Fashion Applications/Management Standards:

• 22.0 Apply fashion product and service technology.
• 23.0 Demonstrate merchandising skills appropriate for fashion marketing.
• 24.0 Implement fashion marketing operational techniques.
• 25.0 Apply promotional planning techniques and procedures to fashion marketing.

### NETS Profiles for Technology Literate Students

• Evaluate technology-based options, including distance and distributed education for lifelong learning.
• Investigate and apply expert systems, intelligent agents, and simulation in real-world applications.
• Collaborate with peers, experts, and others to contribute to a content-related knowledge base by using technology to compile, synthesize, produce, and disseminate information, models, and other creative works.

### Materials

• Project guidelines (as provided by National DECA in the DECA Guide)
• Laptops

### Alternatives/Extensions

• Students develop and present their project through a PowerPoint presentation
• Students develop additional visual aids to be used during their presentation
• Students defend their project at state and national competitive events

ETC > NSA Home > Mathematics 9-12 > Marketing Research Projects